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Best practice - Communication in Elephant Parade social entreprise
Elephant Parade is a social enterprise with a unique combination of art, business and conservation.
Elephant Parade creates hand decorated limited edition replicas and other merchandise, based on the exhibition statues. The products are sold worldwide and contribute to the cause of elephant welfare and conservation. 20% of Elephant Parade net profits are donated to elephant welfare and conservation projects worldwide. They pledge to donate a minimum of € 50,000 per year. They strive to realize 15% revenue growth per annum and 15% customer growth per annum.
Elephant Parade provides a structural and ongoing source of income for elephant welfare and conservation, making it possible to give elephants a fighting chance in the battle for space, dignity and survival. The aim is raise public awareness of these issues and support projects and organizations, which focus on:
• Health and well-being of elephants
• Solutions for human – elephant conflict
• Awareness and education
Elephant Parade statues never go unnoticed by the wider public and media. Created by artists and celebrities, each Elephant Parade statue is a unique art piece. At the end of the exhibition, a number of statues are auctioned for the benefit of elephant welfare and conservation programs.
The management of the Elephant parade communicates and motivates the audience to support their organization using the following methods:
• videos with testimonials
• events, parades in bigger cities
• design and sale of elephant figures
• other visibility activities
By using those methods and way of communication, the Elephant parade social enterprise is making efforts to communicate with its target group of possible supporters, to present the current situation and needs of their target group.
Their worldwide art exhibitions and products put smiles on the faces of millions of people and create awareness and funds for elephant conservation.
Elephant Parade was inspired by a true story of a brave baby elephant named Mosha that had lost her leg after stepping on a landmine. Father and son, Marc and Mike Spits, were so moved by Mosha’s story that they founded Elephant Parade in 2006 to help raise money for the important work of elephant hospitals and towards elephant conservation in general. In 2008, baby elephant Mosha was the first baby elephant in the world to receive a prosthetic leg. Mosha, which means ‘Star’ in the Karen language, is a universal example of bravery and the ability to overcome even the greatest obstacles. It is her spirit that has been driving Elephant Parade’s work and efforts up to this day.
COM_BP - English
Communication in Social Enterprise